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What does it mean to be Jologs? (Or my violent reaction to SNSD’s popularity in the Philippines)

Almost everyone that I interact with everyday knows that I have been a long time fan of So Nyeo Shi Dae (Girl’s Generation). I have been spazzing (google it) about the 9 girls for almost a year now. I even made it a point to know YoonA’s blood type so that on the rare event that YoonA accidentally fall off the stage while performing (God forbids), I will be able to donate my blood to save her. No, my blood isn’t actually compatible with hers but I am willing to change my blood type, even if it costs me my life. (I Kid, I Kid :D ) I’ve watched every darn performance, I’ve listened to all of their albums (Listened is an understatement, the album collection is on a loop on my mp3 player), and I followed the girls’ adventure by watching their T.V shows (Girls Go To School, Factory Girl, etc). Yes, I am an obsessed fan who smiles when listening to Gee at 5:00 AM before going to sleep. And I can actually enumerate those 9 girls’ names faster than I can name the last five presidents of our country. So yeah, I’m a big fan.

My nine precious girls

My nine precious girls

Just recently, KPOP bands started becoming popular in the Philippines. I believe it all started when the news about Sandara Park (Yes, this is her) being part of a Korean Girl Group reached the Philippines. As Dara (her cool Korean nickname, we just call her Krung-Krung here) was a big star here in the Philippines, the media got curious and actually gave a f*ck about KPOP. Fire, their first single I believe, entered the local hit chart and every stupid emo kid everywhere was like “ZOMG, I know that girl. KPOP is so cool~~~~ KAWAII! I love Japan” without actually having a clue on what their talking about. So those little emo kids searched the interwebz and the youtubez and found Wonder Girl’s “Nobody” and spammed the local hit charts and radio stations with request of this song. That did it, the Hallyu was in full effect in the Philippines. With Nobody’s addictive chorus (which was incidentally in English), it reached mainstream media faster than you can say “Anyeong Haseo!”. From FM’s 102.7, to Mike Enriquez’s Saksi, there was no escaping Nobody. Even Jollibee and his close friend Chuckie from KFC wasn’t invulnerable to the craze. Nobody was everywhere!

Wondergirls

Wondergirls - Nobody

When all of this “KPOP Insanity” was happening, I was quietly downloading all the SNSD videos on Youtube I can get my hands on and then watching them again and again and again till 5:00 AM in the morning or until my mom catches me and scold me to sleep. And while watching the very heart warming Kissing You music video, I was really hoping and praying (I do it once a decade) that SNSD won’t reach the mainstream media here in the Philippines. Almost a month passed and no news about SNSD on the local hit charts. I was relieved.

One fateful day came when a schoolmate popped me on Facebook and said “I just saw SNSD’s Genie on MYX”. I was shocked to say the least! So I asked “Where? On the hit charts?” and I was delighted when she said “On Myx Premiere”. That just meant that the Myx people are just premiering the new Genie song. So I quickly headed over to Soshified and warned everyone to never request for any SNSD songs on MYX. Months passed, and I was overjoyed that the pinoy SONES (local SNSD fans) over at Soshified heeded my warning. But I couldn’t be more wrong. Just a few weeks ago, SNSD entered the local hit chart. It was the result of an effort spearheaded by a pinoy SONE over at Soshified to “mass vote” SNSD’s Genie. SNSD went from rank 20 to 9 in just two weeks! That isn’t surprising at all given the girls’ charm and the wonderful song. As a fan, I should be happy about this. I should be throwing house parties every week to celebrate. BUT I AM NOT. In fact, I hate that SNSD’s Genie is being transmitted on local airwaves.

So why am I not thrilled about SNSD’s popularity here in the Philippines?

JOLOGS


I don’t really know how to define Jologs but I will try to give an example on how something can achieve the Jologs status. Say a certain footwear became the “in” thing in the Philippines. This footwear is really expensive for just a pair of rubber stuff being worn on the smelliest part of the human body. But since the Philippines has that creativity to pirate anything fast, the said footwear now cost only 50 pesos and is readily available at your local tiangge. Now everyone from your driver, to your labandera’s son owns the identical footwear you are wearing. The footwear is now “mainstream” in the sense that the “representative population” of the Philippines (AKA “the masses”) can now own and wear the footwear. Congratulations, your footwear is now jologs.

Divisoria and "the masses"

Divisoria and "the masses"

So back to my point… Since SNSD is now accessible to the masses via the mainstream local media, like the poor footwear who has once prided itself as the “most expensive rubber stuff you are wearing on the smelliest part of your body”, as hard and painful it is for me to admit, SNSD will soon be jologs. And no matter how much I love and care for SNSD, I can’t stop it. I’m just an obsessed fan with a “KPOP boy band”-like hairstyle.

Like Wonder Girls’ Nobody, SNSD songs will be played over and over again everywhere to oblivion. Here’s the list of what I think will transpire over the weeks as SNSD reaches the top 1 spot on the local hit charts:

  • Willie Revillame will dance Gee on Wowowee
  • The Sex Bomb Girls will perform a cover of Genie
  • Maja Salvador, Erich, and that other girl (ASAP) will perform a “sucky” (”poor” to be more polite) rendition of Kissing You (With the lollipop and all)
  • Kids from Divisoria will be shown on T.V. dancing Gee from a loud boom box playing from a “pirated” music store
  • Bubble Gang will parody SNSD
  • Mainstream Media will talk about SNSD (and mixing/confusing them with 2NE1 and WG)
  • “Malilibog” (Dirty old) jeepney drivers will have the SNSD posters on their jeeps with indecent markings.
  • A “disco remix” of SNSD song’s will be available in Divisoria’s pirated music stores
  • Infinite jologsness to come…
The Sex Bomb Girls

The Sex Bomb Girls

However, even if SNSD becomes jologs, I think my love for the 9 girls will outweigh the harm done by the local media. I will still watch my SNSD video collection until 5:00 AM in the morning or until my mom scold me to sleep for staying up late, I will still have my mp3 player play SNSD’s album collection, and I will still buy SNSD albums from Yes! Asia. If this unfortunate event changed something, that would be me changing my phone’s ring tone from SNSD’s Kissing You back to Nokia’s standard tone.

————————————————————————————————————————————————————————–

Do you think my definition of jologs is inaccurate? Do you think I’m being a spoiled delusional elitist? Please assist me in finding the accurate definition of jologs… Help the world accumulate and catalog Human Knowledge, discuss! (Ad Hominem comments will be rejected).

PS: I am particularly interested if the “jologs” mentality applies to other countries as well.

28 comments to What does it mean to be Jologs? (Or my violent reaction to SNSD’s popularity in the Philippines)

  • I was just searching for the definition of “jologs” and came across this blog of yours. First, it’s a great blog because I can’t stop reading it. :) Second, Although I’m no Kpop fan as you are, I understand what you mean. My roomie’s an ultimate Kpop addict and she was dreading for that same day. Before “nobody” and “gee” became so popular, it was nice to hear them once in a while, but now that they’re everywhere, they became quite annoying already. T_T again, kudos for the great blog! :)

  • omg i love ur blog! my sentiments exactly!
    though I’m concerned with the whole kpop scene being famous here in the ph. (suju, f(x), 2ne1, wg, 4minute etc) I hate the fact that it has reach mainstream. I’d rather listen to them thru the net than hear them playing in local radio stations. I’m not passed the stage of being a selfish fan. hahaha! <3

  • I saw a trackback coming from your blog that’s why I’m here. Hehe.
    But I can’t even see my link here…parang ang weird tuloy.
    Anyway, SNSD was one and my first ever Korean girl group I discovered since they debuted. Well, dahil kasi ung mga naunang nakahiligan kong Korean Boy Band is part of SM Entertainment also like TVXQ and Super Junior. Wala talaga akong masabi sa girls na to, hindi lang sila pretty, ang hot din nila and you can’t really compare their fashion style sa ibang artists all over the world. Pati nga ung ibang asian countries, ginaya narin sila eh…I can’t remember kung ano, basta Indonesia ba un? O.O Ay ewan.

    By the way, nakapunta ka po ba sa Korea? I wanna go there also…sabi nga ng Ate at Mama ko, gusto ko na daw ata maging Korean kasi obviously ung culture nila is nagagaya ko narin, pati ung expressions and language. Kekeke. Na impluwensyahan lang…

    How much ba papuntang Korea? haha.

    • Me too! Not so long ago, I said to myself that I will go there if SNSD will have their first SOLO concert. Well, they did. But the freakin tickets sold out after 3 minutes. Good luck naman diba? :)

  • Closet Elitist

    I don’t think your definition of jologs is appropriate enough. It seemed too vague to me. To a Filipino, it would make sense; however, if you read it at a foreigner’s point of view, it doesn’t give out the same negative vibe a Filipino would understand. It’s funny how it’s so hard to explain Filipino colloquialism to someone not familiar with the culture. D:

    My definition of “jologs” would be a person who’s tacky… Someone who exudes the opposite of sophistication. It’s the lack of refinement, whether intellectually, in etiquette, or in fashion. :/

  • gail

    shet pwede bang mahal kita?

    my exact sentiment!!

    inaamin kong elitista ako sa kpop fandom.

    AS IN MAHAL KITA.

    FORM A NO TO JOLOGS FOR KPOP MOVEMENT PLEASE :| :) )

  • Luis Gonzales

    I’d just like to do some devil’s advocate on everyone reading this (including you Ian Uy, hehe), and please don’t take this as one of those you consider as ad hominem…

    What about the Hollywood boy band craze in the Philippines during the 90’s? Everyone, elite or mass were following their tracks and their (probably) music videos? The jologs labeling was still on its premature stage during that time, right? Was associating those bands to the general public (particularly the masses) already jologs? I just need some clarifications. Hehe. Thanks.

    Nevertheless, I respect your side because we all have our own Weltenshaungg (worldviews) and no one can keep us from speaking our minds as long as we are on this democratic territory. I think it’s all about respect on everyone’s perspective which includes yours, Ian Uy, and the other people. :)

  • EL Dred

    errr…jologs….from the ground and roots of it,it wasn’t been defined accurately in the first place. From my understanding,it was used to replace a term that will be commonly hurt people’s feelings (that, is to say from the Filipino point of view a.k.a. messy Filipino morals) to make it sound good in short, though the definition isn’t clear. It’s relative to the one who’s always been using them to identify a certain/group of people,commonly it is applied to those/groups of people who are using certain trend/items but a sight for sore eye to the beholder and can’t accept the fact that they have them too (hence, one will become irritated by the mere knowledge of it). But one thing is for sure,it’s just to hide the hurtful term that is used prior using “jologs” term. Basically,using the term “jologs” falls to the side of an elitist perspective.
    just my opinion. ;)

  • ??

    Hey, hi~ nice to meet you!
    I’m a Korean girl.
    your posting was so fun especially the blood story.
    me, I’m a fan of 2PM, hehe :P
    They realesd new album and their performance is awesome.
    I recommand them, hum,.. I guess you prefer girl groups to boy groups, right? hehe :P (joke~)
    how about KARA? they are cute,too :P
    anyway your blog is cool!
    I’ll visit whenever I remember your blog to see your blog and learning English :p hehe, my English is poor~
    anyway ???! ??
    this is my blog address. http://kimura0105.tistory.com
    I hope you will visit and leave a comment :)
    Bye take care~

  • random

    quoted from someone:

    “I really hate that they think that the Pinoy masses cheapen the fandom, that they don’t see what they bring to the bands’ fame and success. Tapos in denial pa sila na kesyo hindi sila selfish. Besides, kung mabenta benta man yung mga fake merchandise sa Quiapo, then that shouldn’t be a problem because the hardcore fans will support them by buying the real stuff. Ganun lang yun, role dapat yun ng fan club kung meron man.

    Parang tanga talaga, walang support at all para sa kapwa Pilipino eh. Sobrang crab mentality talaga. They cannot assume that there are more haters ni Sandara dito when she’s got a fucking huge fan base here. Sabi ko sa yo hindi small deal yung mag#1 sa Myx pucha anu ba keber na bulok kuno ang Myx, ang importante, masa yun therefore, MASSIVE ang votes received.

    Jologs daw. That’s so immature and ganun talaga sa Pinas eh, you need to swallow that. Kung psycho ang fans sa Japan and Korea, may level of crazy din tayo and that is yung naca-categorize as jologs. Ganun lang yun. Fucking whiners.”

  • Jot

    i totally understands you pare/mare or ewan basta.. hahha..

    personally.. i don’t even vote in myx @-@

    well.. yeah jologs are always be a jolog :D

    so there… yeah im selfish.. but who cares? :D

    thumbs up for this blog :D

  • John

    im pretty much agree on this!!!
    khit aq ipnagdadamot ko SNSD sa mga jologs na tao >,<
    sana nmn d nlang npnta sa mainstream!
    fuck dat!
    i hate it!
    even my schoolmates like this who are jologs..
    exclude kate, king, marcus… :P they are my allies!!
    I HATE IT especially posting their pics on facebook as their primary
    i define jologs as wanna be fan and lower class of society…

  • Darwin

    Have you tried “googling” it?

    http://www.urbandictionary.com/define.php?term=Jologs

    Derived from the combined words daing (salted fish), tuyo (a type of dried fish) and itlog (egg). Dyolog then became Jolog, a term for someone who is tacky, but implied in a more negative tone and often referred to people who belong to the lower class of society.

  • SNSDLover

    I understand what you mena. B4 i was emberrased too when they cover nobody in asap and all over the place. But now i just see it as wow they really like the song that’s why they are doing that. And if they are going to cover genie and play it on radio over and over again that’s just awesome, it shows that a lott of people really like snsd. And about the jeep thing yeah i’m sure they will be someone like that, i have poster of snsd in my room ^^
    In korea there are uncle snsd fans so why can’t there be filipino uncle fans?
    Don’t be ashamed where you guys are from! But i just hope not everyone will buy snsd album as a copy album but also a real album, i just hope sm give the money they really desurv! Instead of being emberassed if they cover snsd song just think of it as wow snsd are so big now!

  • kim

    I totally agree on your list! HAHAHA!
    It’s quite a bit of funny but in a reality YES! its true! =))
    I’ve always been thinki’n about that when SNSD will be popular here in the Philippines, and i was like (OMG!! 0-0 ) because GENIE hit the myx daily top 10 already. :) )

  • kimtaeyeon

    first of all~~ pareha tayong favorite~ kissing you.. anyway, i understand this, i have the same feeling.. i keep the love all to myself even if i sobrang want to explode and brag about them like crazy.. i get your point,, if they’re gonna be everywhere it would be like SNSD’s element of being “precious & rare” is lost.. yung parang pg may isang kanta na maganda~ tas narinig mo sa jip, tumutugtog sa kung saan-saang lugar, at kinakanta ng mga katabi mo na hindi mo ini-expect na kakanta ng ganun~~ kahit gaano ka ganda ung kanta, biglaang pumapanget..in my case at least.. that’s what we get for living in a world. hndi nmn natin sila ma pipigilan kpg nagus2han nila. well ganyan tlga ang buhay… siguro pag sobrang sumikat na ung snsd d2, eventually parang hindi na natin makikita yung mga girls as kasing precious like how we look at them now.. time will come na it will slowly deteriorate, which is ayoko sanang mangyari.. pero ang importante ngaun eh sana wag silang pumunta d2~ expect the worse pg nangyari yun. only GOD knows kung gaano ko sila ka gustong makita, pero wag d2.. dun na sa seoul. even if it would take me how many years bago ko sila makita… :)

  • Chichin

    ill categorize your point of view as a selfish fan. understandable, nakakasawa kasi pag naririnig mo cla everywhere.

    by the way your blog implies. you are being elitist..

    i believe the term “jologs” is a rather term for “common” or “mababaw”. you just like standing out or being rather different. but somehow there’s still a jolog inside of us. kasi we are a part of a certain mass. still a part of a third world country na ang tingin din ng ibang lahi ee jologs din tayong mga pinoy. as a race.

    i will be purely candid as possible. the way you define and look at the events are on a bitter note. frustration yan, and uhm. you are being too judgemental.

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